{"id":9333,"date":"2023-10-11T18:57:36","date_gmt":"2023-10-11T18:57:36","guid":{"rendered":"https:\/\/wiserootz.nl\/?page_id=9333"},"modified":"2026-09-15T17:33:32","modified_gmt":"2026-09-15T15:33:32","slug":"about-us","status":"publish","type":"page","link":"https:\/\/wiserootz.nl\/en\/over-ons\/","title":{"rendered":"About us"},"content":{"rendered":"
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"wise-rootz-welzijn-balans\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"wise-rootz-bewuste-lifestyle\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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OUR MISSION & VISION<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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A better life starts with what you do today.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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At Wise Rootz, we believe that healthy ageing isn\u2019t just about how many years you live, but above all, how you live those years. That\u2019s why we bring together nature, science and conscious everyday choices in products designed for a modern approach to wellbeing.<\/p>

Our Mission<\/strong>
Our mission is to help people consciously invest in their future health. Through carefully developed products, transparent information and knowledge that empowers them to make informed choices.<\/p>

Our Vision<\/strong>
We believe in a future where wellbeing isn\u2019t about quick fixes, but about the choices you make consistently over time. Wise Rootz aims to bring nature and science closer together and make investing in your healthspan a natural part of everyday life.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\u201cI believe that the choices we make today help shape how we feel in the years to come. With Wise Rootz, I want to make it easier to consciously invest in your health \u2014 through carefully selected natural ingredients, evidence-informed knowledge and complete transparency.\u201d\t\t\t<\/p>\n\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\tCELINE \u2014 FOUNDER WISE ROOTZ<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Beeld\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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The origins of wise rootz<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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From a Personal Journey to Wise Rootz<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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My search for a more balanced and fulfilling life began long before Wise Rootz existed. For years, my life revolved around achieving, pushing forward and meeting expectations \u2014 until eventually, my body and mind could no longer keep up.<\/p>

At 38, I realised I needed to approach my search differently. I began exploring nutrition, plants, traditional uses and eventually microdosing in greater depth. Not because I automatically believed that everything \u2018natural\u2019 was better, but because I wanted to understand the science and thinking behind it.<\/p>

That curiosity grew into a fascination with the intersection between centuries-old knowledge and modern science.<\/strong><\/p>

That is where Wise Rootz began.<\/p>

What began as a personal search grew into a brand with a clear mission: to carefully develop natural products, critically examine the science behind them, and help people make conscious choices for their wellbeing \u2014 both today and for the long term.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Our Standard<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Because what goes into a product \u2014 and how it is made \u2014 matters.<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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At Wise Rootz, we choose ingredients not because they are popular, but because we want to understand what makes them distinctive. We look at their origin, composition, quality and available scientific knowledge \u2014 without claiming more than we can substantiate.<\/p>

Every product is developed with the same philosophy: carefully selected, transparently formulated and created to become part of a conscious daily routine.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\tNature \u00d7 Science\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\tTraditional knowledge provides a valuable source of inspiration. Modern science helps us investigate, understand and apply these insights responsibly.\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\tQuality & Origin\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\tWe look beyond the name of an ingredient. Its origin, composition, extraction method and standardisation all contribute to the quality of what we develop.\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\tCritical & Considered\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\tWe follow current scientific insights and remain critical of our ingredients. This allows us to distinguish between what is known, what is still being researched and what remains uncertain.\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t
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Live Better. Longer.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Discover Wise Rootz<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/div>
<\/div>
From Knowledge to Conscious Choices.<\/div>
What began at Wise Rootz as a personal journey has grown into a brand where nature, quality and science come together. Discover our carefully developed products and find what fits into your daily routine.<\/div>EXPLORE OUR PRODUCTS<\/a><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

ONZE MISSIE & VISIE Beter leven begint met wat je vandaag doet Bij Wise Rootz geloven we dat gezond ouder worden niet alleen gaat over hoeveel jaren je leeft, maar vooral over hoe je die jaren leeft. Daarom brengen we natuur, wetenschap en bewuste dagelijkse keuzes samen in producten die passen bij een moderne kijk […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-9333","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nOver Wise Rootz | Ons verhaal & visie<\/title>\n<meta name=\"description\" content=\"Ontdek het verhaal achter Wise Rootz en onze visie op natuurlijke wellness, kwaliteit en het bewust samenbrengen van natuur en wetenschap.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wiserootz.nl\/en\/about-us\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Over ons\" \/>\n<meta property=\"og:description\" content=\"Ontdek het verhaal achter Wise Rootz en onze visie op natuurlijke wellness, kwaliteit en het bewust samenbrengen van natuur en wetenschap.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wiserootz.nl\/en\/about-us\/\" \/>\n<meta property=\"og:site_name\" content=\"Wise Rootz\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.instagram.com\/wiserootz.nl\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-15T15:33:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wiserootz.nl\/wp-content\/uploads\/2025\/12\/Logo-Center.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"1500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/wiserootz.nl\\\/over-ons\\\/\",\"url\":\"https:\\\/\\\/wiserootz.nl\\\/over-ons\\\/\",\"name\":\"Over Wise Rootz | Ons verhaal & visie\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/wiserootz.nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/wiserootz.nl\\\/over-ons\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/wiserootz.nl\\\/over-ons\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/wiserootz.nl\\\/wp-content\\\/uploads\\\/elementor\\\/thumbs\\\/wise-rootz-welzijn-balans-rtfseu6tb98h6d4jvvl1swin2s9zvqjtgtaukmqiv4.jpg\",\"datePublished\":\"2023-10-11T18:57:36+00:00\",\"dateModified\":\"2026-09-15T15:33:32+00:00\",\"description\":\"Ontdek het verhaal achter Wise Rootz en onze visie op natuurlijke wellness, kwaliteit en het bewust samenbrengen van natuur en wetenschap.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/wiserootz.nl\\\/over-ons\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/wiserootz.nl\\\/over-ons\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/wiserootz.nl\\\/over-ons\\\/#primaryimage\",\"url\":\"https:\\\/\\\/wiserootz.nl\\\/wp-content\\\/uploads\\\/elementor\\\/thumbs\\\/wise-rootz-welzijn-balans-rtfseu6tb98h6d4jvvl1swin2s9zvqjtgtaukmqiv4.jpg\",\"contentUrl\":\"https:\\\/\\\/wiserootz.nl\\\/wp-content\\\/uploads\\\/elementor\\\/thumbs\\\/wise-rootz-welzijn-balans-rtfseu6tb98h6d4jvvl1swin2s9zvqjtgtaukmqiv4.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/wiserootz.nl\\\/over-ons\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/wiserootz.nl\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Over ons\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/wiserootz.nl\\\/#website\",\"url\":\"https:\\\/\\\/wiserootz.nl\\\/\",\"name\":\"Wise Rootz\",\"description\":\"Live better. 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